Indian Beer Market free essay sample

We chose to study this industry to learn about how these unconventional marketing concepts are employed in the industry*. OBJECTIVE This project aims to study the Marketing Strategies adopted in the Indian Beer Industry and suggest improvements. During the course of our project we aim to, ?Study the macro environment ?Analyze the various marketing concepts being applied in the present scenario in the Indian Beer Industry ?Gain marketing insights by examining marketing strategies and plans already in place Marketing research Field survey involving consumers and business houses, secondary data from newspapers, magazines, beer industry, online resources etc. ?Means of Promotion: Managing Mass Communication ?Predict trends for consumer preferences in future ?Suggesting improvements: Segmenting, Targeting , Positioning ; Competitor analysis In this report we present an analysis of the data collected and the industry and competitor analysis. *Ref : www. euromonitor. com

Script Writing Tips and Format Example

Script Writing Tips and Format Example Script Writing Tips and Format Example Script Writing Tips and Format Example By Michael If critics tell you that your stories have too much dialogue, maybe you should consider writing scripts. Its different from writing ordinary prose. For one thing, a script is not the finished work of art. Its the blueprint that the director and actors use to create the work of art. The good news about that: your words dont have to carry all the weight. As a playwright, I like the way a stronger actor can make up for my weaker writing. Unfortunately, the reverse is also true. But though a bad actor can completely misinterpret a perfectly clear line, a good actor can bring out the meaning that you were not quite able to express through words alone. Unlike a novel, there will be no great literature unless a character speaks it. An inarticulate man doesnt change just because you have a big noble speech you want him to make. Enter late, leave early. Every writer needs to remove anything that doesnt advance the story, but thats particularly true for scriptwriters. And sometimes you dont realize that a scene doesnt advance the story until you try removing it and discover that it still works. William Goldman, who wrote The Princess Bride and Butch Cassidy and the Sundance Kid said, â€Å"You always attack a movie scene as late as you possibly can. You always come into the scene at the last possible moment.† In the same way, once youve made your point, dont belabor it. Always leaving them wanting more. Otherwise, they may start wanting less and leaving the theater early. A joke works best when its given no extra emphasis, when all the fat has been trimmed. Alfred Hitchcock told an interviewer in 1960, How does one describe drama? Drama is life with the dull bits cut out. Writing is a balance between saying too much and saying too little. Its a show: show dont tell The visual nature of the screen or stage makes it easier to follow the writers rule of show, dont tell.The rule is harder to follow on radio and podcasts, because they cannot show anything visually. So a scriptwriter must turn to narration, as he might in a book, or to less-than-subtle dialogue: Look out, he has a gun! Early TV hadnt found its sea legs yet as a visual medium, and perhaps depended on narrators more than necessary. But a film or play is more than a book in visual form. In an intriguing novel (nameless here, so I dont ruin it if you havent read it), friendly inhabitants take a mistrustful visitor into their home for the night. As he lies down to sleep, he slowly realizes that maybe his hosts have put on a friendly appearance only to trap him. In the television miniseries adaptation, the exposition depends on the visitor thinking out loud in bed for several minutes as his host listens. It was awkward: What if you plan to spring on me as soon as I realize the danger? Thank you for reminding me. I'll do that now. Maid and butler talk on a do-it-yourself basis, since you dont have to pay a maid or butler. No wonder the novelist found the miniseries just boring. This scene could easily have been adapted more cinematically, showing not telling, based on the novelists own words. INT. HOST'S BEDROOM - NIGHT The CAPTAIN is lying in bed. He glances at his HOST in the other bed. He lifts his head to look again more closely. His host's bedsheet is pulled back, revealing his hand. CLOSE UP - the HOST'S HAND has four fingers, with claws. The Captain carefully rolls back the covers. He slips from bed and walks softly across the room. HOST: (coldly) Where are you going?" CAPTAIN: For a drink of water. HOST: But you're not thirsty. CAPTAIN: Yes, yes, I am. HOST: No, you're not. FOOTSTEPS as the captain tries to run across the room. CAPTAIN (O.S.) He screams twice. SILENCE. The TICKING of an old CLOCK. People dont need to say exactly what they mean. In real life, people dont say, I asked you how you were doing because I wanted you to ask me how I was doing, since I wanted to talk with you so that you would feel comfortable enough with me to say Yes when I asked you out on a date. Real life is more subtle. Behind the text, there is the subtext the thoughts that motivate the character to speak. When a scene has too little subtext or subtlety, people say it is too on the nose. We dont need everything spelled out, and it isnt as much fun. You dont want a mystery writer to spell everything out, do you, except perhaps at the end. We can tell if someone is romantically interested in someone else by the way they say, How are you doing? A script leaves less to the audiences imagination. Many authors make a point not to describe their characters appearance too precisely, to make it easier for diverse readers to relate to the story. But when you see The Hunger Games on the screen, now you know what Katniss Everdeen looks like, and can no longer easily imagine that she looks like you. Unless you happen to look like Jennifer Lawrence. However, the writer can only suggest visual details. He or she cannot mandate that the movie be filmed in New Zealand and co-star Kevin Bacon, much as the writer may visualize the story just that way. Proper format shows professionalism. If you submit your novel to a publisher, and it isnt double-spaced with a one-inch margin (with only one space after a period), you will appear inexperienced and possibly inept, which you dont want to be. But a script has even more complex formatting requirements, with lots of white space, specific indents, and particular capitalization conventions. A script is written in present tense, with no more than two or three lines per paragraph dialogue too. Twist your plot, then twist it again. Sure, publishers would love to get their hands on the Harry Potter of the 2020s but not if its exactly like Harry Potter. They dont want potential readers to say, I already have a book about an Indian boy who spends 227 days in a lifeboat with a Bengal tiger. I dont need another one. You might have come up with that brilliant plot device all on your own, without the inspiration of somebody else, but if it happens to have already been used by somebody else, your chance for a sale just went way down. Ironically, to create a truly original story, you have to become very familiar with other peoples stories, to make sure that yours is sufficiently different from them. Good writing must include the unexpected. So when you come up with one good idea, keep coming up with more. If you dont have enough good ideas, try browsing through the standard plot types. But you can build twists yourself. You could summarize The Silence of the Lambs in a brief logline, as follows: An F.B.I. agent tracks down a serial killer. Other stories have had that same premise. How about adding to it? A young F.B.I. cadet must confide in an incarcerated and manipulative killer to receive his help in catching another serial killer. Now that is getting more interesting. But dont stop yet. A young F.B.I. cadet tracks down an elusive serial killer as she develops his psychological profile, reluctantly confiding in a manipulative psychologist who has been locked up for years after committing a series of similar murders. Instead of an ordinary F.B.I. agent, now there is a particularly vulnerable one, mismatched for the task. Because instead of one murderer, now there are two murderers, both clever, and one is stalking the other from behind bars. Satisfied? With that kind of carefully planning, your script could win an Academy Award, as The Silence of the Lambss script did. The original novel sold 11 million copies. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:36 Adjectives Describing Light50 Types of PropagandaOne Scissor?